Marin Academy College Profile Redesign

Project Goal:

To redesign the Marin Academy College Profile to a more modern, sophisticated look.

The Old Design:

What I liked about this design:

  • It uses Maring Academy’s colors

  • It fits all the necessary information

  • The last page brings everything back to Maring Academy as a whole

  • The use of a student/teacher photo on the third page

What I didn’t like about this design:

  • The first page feels blocky—like it was puzzle-pieced together

  • The second page’s spacing is inconsistent

  • On the third page, reading the text vertically makes it harder to read

  • I like the fourth page, but there is an unnecessarily large empty space in the blue

Design References:

What I liked about this design:

  • The border on the first page dividing the contacts from the text

  • The use of an image of the school next to the text about the school

  • The rounded corners and white dividers of the curriculum schedule

  • The simplicity of the final page

What I didn’t like about this design:

  • The headers were nearly indistinguishable from the text. Only the green color makes them noticeable

  • The curriculum schedule is difficult to follow

  • Feels very corporate and formal

My Design:

Key Points:

  • The first page is more organized and cohesive, with an apparent left and right section and a footer. More graphics help visually guide the reader without overwhelming them with text.

  • The second page utilizes containers with curved corners to visually separate different subjects.

  • The third page uses wide paragraphs and slight contrast in background color to improve legibility and separate programs. It also includes images relevant to that program displayed next to the text.

  • Final page removes the awkward blue space, and utilizes the five core value icons to bridge the transition into the different color.